Dr. Joanna Berry completed her first degree in Law at St Anne's College, Oxford. Having set up and run three successful businesses, Joanna went on to take her MBA with distinction at Newcastle University Business School in 2003, where she also achieved her PhD in e-business models. She continues to take part in business start up mentoring and advice programmes. Joanna lectures in Management Consultancy, Small Business and Entrepreneurship and Strategic Marketing for the Executive MBA, and is a Fellow of the Institute of Business Consultancy, a Chartered Fellow of the Chartered Institute of Marketing and both Chair for the North East branch of the CIM and Regional Chair for the North East Region of the CIM.sign funded by Cancer Research UK. He has been active in scientific software development applied to drug discovery as a developer, manager and entrepreneur for over 25 years.